{"id":1007,"date":"2021-06-18T16:28:49","date_gmt":"2021-06-18T16:28:49","guid":{"rendered":"https:\/\/www.saiidzeidan.com\/?p=1007"},"modified":"2021-06-18T16:36:05","modified_gmt":"2021-06-18T16:36:05","slug":"youtube_music_playlists","status":"publish","type":"post","link":"https:\/\/www.saiidzeidan.com\/youtube_music_playlists\/","title":{"rendered":"How YouTube Serves 2B Monthly Music Users Without Human-Curated Playlists"},"content":{"rendered":"
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\"YouTube<\/div>
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Illustration by Thomas Trutschel\/Photothek via Getty Images<\/div>\n
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YouTube Music<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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YouTube\u2019s executives reveal their \u201calgatorial\u201d curation method exclusively to Billboard.<\/h2>\n<\/div>\n
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From June 2020 to June 2021, YouTube paid\u00a0more than $4 billion<\/a>\u00a0to the music industry, the company announced this month — a much-increased sum from the world’s biggest video platform where product reviews, how-to videos, and vlogs share the spotlight with music. Rights holders have historically complained that YouTube hasn\u2019t been paying enough for its offering, but the 2020 payout was a notable jump from 2019, when YouTube\u00a0paid over $3 billion<\/a>\u00a0to music rights holders, thanks in part to its powerful algorithms that surfaces the music each user desires.<\/p>\n

Unlike other streaming services, YouTube Music relies entirely on algorithms for each of its over 10,000 playlists serving more than 2 billion monthly active users and 30 million subscribers to its Music and Premium offerings. But even without a single, purely hand-curated playlist created by YouTube, the company says its human oversight of those algorithms (a concept executives refer to as \u201calgatorial\u201d — a combination of \u201calgorithm\u201d and \u201ceditorial\u201d) has allowed the company to maintain its position as the world\u2019s most-used music platform, despite increasing competition from Spotify, Apple and Amazon.<\/p>\n

#saiidzeidan #saiidz<\/p>\n<\/div>\n